Google Ads and Microsoft Ads-Bing Ads

Course Prerequisite(s)

Please note that this course has the following prerequisites which must be completed before it can be accessed
How to VLOG

About Course

Are you ready to elevate your digital advertising skills? Whether you’re a complete beginner or a seasoned marketer looking to refine your expertise, this course is your ultimate guide to mastering Google Ads and Bing Ads (Microsoft Ads). With over 1000+ students trained, this course has helped many transform their advertising skills. By the end of this course, you’ll be equipped to manage and optimize high-performing ad campaigns on both platforms.

Note: Bing Ads is now called as Microsoft Ads

Designed for All Skill Levels:
Whether you’re a complete beginner or a seasoned professional, this course is designed to help you grow your skills.

Learn at your own pace with clear, actionable steps that will lead you from theory to practice.

By the End of This Course, You Will:

Master Google Ads and Bing Ads (Microsoft Ads) platforms.
Be able to create and optimize high-performing campaigns on both Google Ads and Bing Ads.
Be proficient in using Ads Editors, Merchant Centers, and Manager Accounts.
Have a deep understanding of advanced strategies to scale and optimize campaigns.
Be equipped to drive measurable results for your business or clients.

Why Take This Course?

Practical & Hands-On: 100+ real-world examples to ensure you not only understand the theory but also know how to implement it.
Comprehensive Coverage: Everything from campaign creation to advanced optimization techniques.
Actionable Skills: Learn the tools and strategies that digital advertising professionals use to scale and manage successful campaigns.

Master Google Ads from Start to Finish:
Understand the fundamentals of Google Ads and the best practices for creating effective campaigns.
Learn how to optimize your ads for maximum reach and conversions.
Master the Google Ads Editor to streamline your workflow and save time.
Use Google Merchant Center to manage and optimize your product listings for better visibility in Google Shopping.
Gain Expertise in Bing Ads (Microsoft Ads):
Understand how to create and manage effective campaigns on Microsoft Ads.
Learn how to use Microsoft Ads Editor and Microsoft Merchant Center to improve campaign performance and reach a broader audience.
Compare strategies between Google Ads and Bing Ads to leverage the strengths of each platform.
Scale with Google Ads Manager Accounts:
Learn how to efficiently manage multiple Google Ads accounts using Manager Accounts.
Streamline your advertising efforts and scale campaigns across multiple clients or business accounts.
Unlock the Power of Search Ads 360:
Dive into Search Ads 360, a powerful tool for managing large-scale search campaigns.
Optimize cross-platform performance to boost the results of your search advertising.
Real-World Applications & Hands-On Practice:
Work with 100+ real-world examples and practical exercises to apply what you learn.
Engage in hands-on activities to build your confidence in creating, managing, and optimizing ads.
Get personalized feedback and strategies to improve your campaigns.

Course Content

Section 1: Day 1 – About the Course

1. Introduction

03:01

Section 2: Day 2 – Introduction to Paid Advertising

Section 3: Day 3 – Key Metrics in Digital Advertising

Section 4: Day 4 – Google Ads Account Creation

Section 5: Day 5 – The Online Presence

Section 6: Day 6 – Conversion Tracking – Part 1

Section 7: Day 7 – Conversion Tracking – Part 2

Section 8: Day 8 – Conversion Tracking – Part 3

Section 9: Day 9 – Types of Targeting’s

Section 10: Day 10 – Introduction to Paid Search Campaigns

Section 11: Day 11 – Keyword Research – Part 1

Section 12: Day 12 – Keyword Research – Part 2

Section 13: Day 13 – Keyword Research – Part 3

Section 14: Day 14 – Quality Score

Section 15: Day 15 – Negative Keywords

Section 16: Day 16 – Search Query Report Analysis

Section 17: Day 17 – Google Trends

Section 18: Day 18 – Responsive Search Ads (RSA’s)

Section 19: Day 19 – Ad Extensions

59. Lesson 1 What are Ad Extensions ?

05:50
60. Lesson 2 Sitelink Ad Extension

16:17
61. Lesson 3 Callout Ad Extension

03:11
62. Lesson 4 Structured Snippet Ad Extension

03:54
63. Lesson 5 Image Ad Extension

05:22
64. Lesson 6 Call Ad Extension

06:09
65. Lesson 7 Lead Form Ad Extension

13:42
66. Lesson 8 Location Ad Extension

20:04
67. Lesson 9 Price Ad Extension

07:06
68. Lesson 10 Promotion Ad Extension

05:45
69. Lesson 11 Headline, Description, Business Name, Logo Ad Extensions

03:21
70. Lesson 12 Automated Ad Extensions

03:45

Section 20: Day 20 – Search Campaign Creation

Section 21: Day 21 – Google Ads Editor – Bulk Uploads

Section 22: Day 22 – Google Ads Editor – Tools and settings

Section 23: Day 23 – Google Ads Editor – Upload Formats

Section 24: Day 24 – Audience Targeting – Part 1

Section 25: Day 25 – Audience Targeting – Part 2

Section 26: Day 26 – Audience Targeting – Part 3

Section 27: Day 27 – Location & Language Targeting

Section 28: Day 28 – Ad Schedule Targeting

Section 29: Day 29 – Device Targeting

Section 30: Day 30 – Secondary Targets – Summary

Section 31: Day 31 – Search Campaign – Case Study

Section 32: Day 32 – How to Analyze the Reports

Section 33: Day 33 – Limitations, Columns, Segments, View

Section 34: Day 34 – How To Analyze WoW & MoM

Section 35: Day 35 – Dynamic Search Ads (DSA) Campaign

Section 36: Day 36 – Bidding Strategies

Section 37: Day 37 – Maximize Clicks Bidding Strategy

Section 38: Day 38 – Target Impression Share Bidding Strategy

Section 39: Day 39 – Maximize Conversions Bidding Strategy

Section 40: Day 40 – Maximize Conversion Value Bidding Strategy

Section 41: Day 41 – Bidding Strategies – All Together

Section 42: Day 42 – Bidding Strategies – Case Studies

Section 43: Day 43 – Search Engine Campaign – Assignment

Section 44: Day 44 – Customized Reports in Google Ads

Section 45: Day 45 – Edit Existing Campaigns, Ad Groups, Keywords, Ads

Section 46: Day 46 – Google Ads – Auction Insights

Section 47: Day 47 – Quiz

Section 48: Day 48 – Google Ads – Experiments

Section 49: Day 49 – Campaign Groups & Performance Targets

Section 50: Day 50 – Google Ads – Campaign Settings & Ad Group Settings

Section 51: Day 51 – Google Ads – Policy Manager

Section 52: Day 52 – Click Tracking

Section 53: Day 53 – Basic Health Audits

Section 54: Day 54 – Optimization Score

Section 55: Day 55 – Google Ads – Label, Rules

Section 56: Day 56 – Ad Copy Schedule

Section 57: Day 57 – Google Ads – Interface Walk-through

Section 58: Day 58 – RSA – Ad Customizers

Section 59: Day 59 – Conquesting Campaigns & Ad Library

Section 60: Day 60 – Change History

Section 61: Day 61 – Conversion Value Rules & Customer Acquisition

Section 62: Day 62 – Remarketing List Search Ads

Section 63: Day 63 – Complete Search Campaign

Section 64: Day 64 – Search Campaign – Mastery Quiz

Section 65: Day 65 – Product Listing Ads or Shopping Ads Eco-System

Section 66: Day 66 – Standard Shopping Campaign

Section 67: Day 67 – Performance Max Campaign

Section 68: Day 68 – Performance Max Campaign – Product Listing Ads or Shopping Ads

Section 69: Day 69 – Performance Max Campaign – Search Ads

Section 70: Day 70 – Performance Max Campaign – Local Store Visits and Promotions

Section 71: Day 71 – Shopping Ads – Deep Dive

Section 72: Day 72 – Shopping Ads – Bulk Upload

Section 73: Day 73 – Manual Bidding Strategy Vs Automated Bidding Strategies

Section 74: Day 74 – Universal App Campaigns

Section 75: Day 75 – Google Ads – Draft Campaigns

Section 76: Day 76 – Mastering Google Ads Phone Call Campaigns

Section 77: Day 77 – Display, Demand Gen & Video Campaigns Introduction – Part 1

Section 78: Day 78 – Display, Demand Gen & Video Campaigns Introduction – Part 2

Section 79: Day 79 – Display Campaign

Section 80: Day 80 – Demand Gen Campaign

Section 81: Day 81 – Video Campaign – Part 1

Section 82: Day 82 – Video Campaign – Part 2

216. Lesson 1 Asset Library & How to Add Videos

03:57
217. Lesson 2 Drive conversions Campaign Creation

13:58
218. Lesson 3 Video View Campaign Creation

07:42
219. Lesson 4 Ad sequence Campaign Creation

07:56
220. Lesson 5 Efficient reach Campaign Creation

04:45
221. Lesson 6 Target frequency Campaign Creation

05:13
222. Lesson 7 Nonskippable reach Campaign Creation

06:00
223. Lesson 8 Audio ad Campaign Creation

02:54
224. Lesson 9 Performance Analysis

02:42
225. Lesson 10 Video Campaign Google Ads Editor

04:11

Section 83: Day 83 – Remarketing Campaign

Section 84: Day 84 – How Google Ads Work ?

Section 85: Day 85 – Tools in Google Ads > Planning

Section 86: Day 86 – Tools in Google Ads > Shared Library

Section 87: Day 87 – Tools in Google Ads > Bulk Actions

Section 88: Day 88 – Tools in Google Ads > Budgets and Bidding

Section 89: Day 89 – Tools in Google Ads > Measurement

Section 90: Day 90 – Tools in Google Ads

Section 91: Day 91 – Google Ads – The End

Section 92: Day 92 – Microsoft Ads

Section 93: Day 93 – Microsoft Ads – Search Campaign

Section 94: Day 94 – Microsoft Ads – Bulk Actions

Section 95: Day 95 – Microsoft Ads – Import ( Google Ads > Microsoft Ads )

Section 96: Day 96 – Microsoft Ads – Shopping Campaign

Section 97: Day 97 – Microsoft Ads – Audience Campaign

Section 98: Day 98 – Microsoft Ads -Overview

Section 99: Day 99 – Microsoft Ads – The End

Section 100: Day 100 – What is Budget Pacing ?

Section 101: Day 101 – Manager Account (MCC – My Client Center)

Section 102: Bonus Classes: Audit Tasks For Google Ads & Bing Ads

Section 103: Congratulations

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

Student Ratings & Reviews

4.5

Total 2 Ratings

1 Rating

0 Rating

7 months ago

this course has been long and sometimes overwhelming with information and news

12 months ago

thanks for the course

Course Prerequisite(s)

About Course

What Will You Learn?

Course Content

Section 1: Day 1 – About the Course

1. Introduction

Section 2: Day 2 – Introduction to Paid Advertising

2. Lesson 1 Evolution of advertising

3. Lesson 2 What is Search Engine, Search Engine Marketing, and Paid Search

4. Class Notes : Introduction to Paid Advertising

Section 3: Day 3 – Key Metrics in Digital Advertising

5. Lesson 1 Primary Metrics

6. Lesson 2 Derived Metrics

7. Class Notes : Key Metrics in Digital Advertising

Section 4: Day 4 – Google Ads Account Creation

8. The Start…..

Section 5: Day 5 – The Online Presence

9. Lesson 1 The Purchase Journey in a website for Ecommerce

10. Lesson 2 URL Structure of a Website : ECommerce Client

11. Lesson 3 URL Structure of a Website : Service Business Client

12. Lesson 4 Types of Campaigns, Ads

13. Class Notes : The Online Presence

Section 6: Day 6 – Conversion Tracking – Part 1

14. Lesson 1 What is Conversion Action & Why is it Needed?

15. Lesson 2 Conversion Windows

16. Lesson 3 Enhanced Conversions

17. Lesson 4 Attribution Models

18. Lesson 5 Conversion Action Setup

19. Class Notes : Conversion Tracking – Part 1

Section 7: Day 7 – Conversion Tracking – Part 2

20. Lesson 1 Enhanced Conversions for Web

21. Lesson 2 Enhanced Conversions for Leads

22. Lesson 3 Conversions Adjustments ( Uploading Conversions )

23. Lesson 4 Third Party Conversion Actions

Section 8: Day 8 – Conversion Tracking – Part 3

24. Lesson 1 What is Bidding & Optimization ?

25. Lesson 2 Primary Conversion Action & Secondary Conversion Action

26. Lesson 3 Account Default Goals & Standard Goals

27. Lesson 4 Campaign Specific Goals & Custom Goals

Section 9: Day 9 – Types of Targeting’s

28. Lesson 1 Primary Targets & Secondary Targets

Section 10: Day 10 – Introduction to Paid Search Campaigns

29. Lesson 1 How Search Engines Work ?

30. Lesson 2 How Paid Search Campaigns Work?

31. Lesson 3 Search Campaign Creation

Section 11: Day 11 – Keyword Research – Part 1

32. Lesson 1 Introduction to Keyword Research

33. Lesson 2 Keyword Research Based on Website Design

34. Lesson 3 Keyword Research Through Google Keyword Planner

35. Lesson 4 Keyword Research Tips

Section 12: Day 12 – Keyword Research – Part 2

36. Keyword Research Example 1

37. Lesson 1 Different Keyword Match Types

38. Lesson 2 Understanding the Match Types

39. Lesson 3 How the Performance Looks for the Match Types

40. Lesson 4 What are Close Variant’s ?

Section 13: Day 13 – Keyword Research – Part 3

41. Lesson 1 Keyword Research Example 2

42. Lesson 2 What is a Final URL ?

43. Lesson 3 Best Search Campaign Structuring

44. Lesson 4 Keyword Research Example 3

Section 14: Day 14 – Quality Score

45. Lesson 1 What is Quality Score ?

46. Lesson 2 Importance of Quality Score ?

47. Lesson 3 How to Improve Quality Score.

48. Lesson 4 Quality Score Live Example

Section 15: Day 15 – Negative Keywords

49. Lesson 1 What are Negative Keywords ?

50. Lesson 2 How to Add Negative Keywords ?

51. Lesson 3 How to Use Cross Negatives, also Called as Forced Negatives.

Section 16: Day 16 – Search Query Report Analysis

52. Lesson 1 What is Search Term Report ?

53. Lesson 2 Identifying Negative Keywords, also Called as Irrelevant Keywords

54. Lesson 3 Identifying Positive Keywords, also Called as Relevant Keywords

Section 17: Day 17 – Google Trends

55. Lesson 1 Google Trends Identify Trend of Keyword

Section 18: Day 18 – Responsive Search Ads (RSA’s)

56. Lesson 1 Components of RSA on SERP

57. Lesson 2 How to Write an Effective Ad Copy

58. Lesson 3 Winning Strategies for RSA’s