This course includes:

42 hours 23 minutes on-demand video

Access on mobile and TV

Full lifetime access

Certificate of completion

One-time for 1 person

9,000CFA8,000CFA

Level

Intermediate

Level

Time to Complete

42 hours 23 minutes

Lessons

277 Lessons

Language

English

Rating

(

2 Reviews

)

4.5

Updated:

Feb 2, 2026

Google Ads and Microsoft Ads-Bing Ads

Are you ready to elevate your digital advertising skills? Whether you’re a complete beginner or a seasoned marketer looking to refine your expertise, this course is your ultimate guide to mastering Google Ads and Bing Ads (Microsoft Ads). With over 1000+ students trained, this course has helped many transform their advertising skills. By the end of this course, you’ll be equipped to manage and optimize high-performing ad campaigns on both platforms.

Note: Bing Ads is now called as Microsoft Ads

Designed for All Skill Levels:
Whether you’re a complete beginner or a seasoned professional, this course is designed to help you grow your skills.

Learn at your own pace with clear, actionable steps that will lead you from theory to practice.

By the End of This Course, You Will:

Master Google Ads and Bing Ads (Microsoft Ads) platforms.
Be able to create and optimize high-performing campaigns on both Google Ads and Bing Ads.
Be proficient in using Ads Editors, Merchant Centers, and Manager Accounts.
Have a deep understanding of advanced strategies to scale and optimize campaigns.
Be equipped to drive measurable results for your business or clients.

Why Take This Course?

Practical & Hands-On: 100+ real-world examples to ensure you not only understand the theory but also know how to implement it.
Comprehensive Coverage: Everything from campaign creation to advanced optimization techniques.
Actionable Skills: Learn the tools and strategies that digital advertising professionals use to scale and manage successful campaigns.

Enrolled by

7 students

What You’ll Learn?

Master Google Ads from Start to Finish:

Understand the fundamentals of Google Ads and the best practices for creating effective campaigns.

Learn how to optimize your ads for maximum reach and conversions.

Master the Google Ads Editor to streamline your workflow and save time.

Use Google Merchant Center to manage and optimize your product listings for better visibility in Google Shopping.

Gain Expertise in Bing Ads (Microsoft Ads):

Understand how to create and manage effective campaigns on Microsoft Ads.

Learn how to use Microsoft Ads Editor and Microsoft Merchant Center to improve campaign performance and reach a broader audience.

Compare strategies between Google Ads and Bing Ads to leverage the strengths of each platform.

Scale with Google Ads Manager Accounts:

Learn how to efficiently manage multiple Google Ads accounts using Manager Accounts.

Streamline your advertising efforts and scale campaigns across multiple clients or business accounts.

Unlock the Power of Search Ads 360:

Dive into Search Ads 360, a powerful tool for managing large-scale search campaigns.

Optimize cross-platform performance to boost the results of your search advertising.

Real-World Applications & Hands-On Practice:

Work with 100+ real-world examples and practical exercises to apply what you learn.

Engage in hands-on activities to build your confidence in creating, managing, and optimizing ads.

Get personalized feedback and strategies to improve your campaigns.

Course Syllabus

Certification

Choose from a list of project topics or create your own project idea that incorporates all skills learned (e.g., a mini-banking system, personal expense tracker, or inventory manager).

Meet Your Instructor

4.7

Academic Council Team

See Profile

Student Review

4.5

(

2 reviews

)

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1 Rating

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0 Rating

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0 Rating

abotchiaarbenNovember 3, 2025

this course has been long and sometimes overwhelming with information and news

robertoaziandapouJune 16, 2025

thanks for the course

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This course includes:

42 hours 23 minutes on-demand video

Access on mobile and TV

Full lifetime access

Certificate of completion

One-time for 1 person

9,000CFA8,000CFA

Level

Intermediate

Time to Complete

42 hours 23 minutes

Lessons

277 Lessons

Language

English

Rating

(

2 Reviews

)

4.5

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Updated:

Google Ads and Microsoft Ads-Bing Ads

What You’ll Learn?

Course Syllabus

Certification

Meet Your Instructor

Student Review

Similar Courses

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Intro to ChatGPT and Generative AI

Figma to wordpress

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Updated:

Google Ads and Microsoft Ads-Bing Ads

What You’ll Learn?

Course Syllabus

Section 1: Day 1 – About the Course

Section 2: Day 2 – Introduction to Paid Advertising

Section 3: Day 3 – Key Metrics in Digital Advertising

Section 4: Day 4 – Google Ads Account Creation

Section 5: Day 5 – The Online Presence

Section 6: Day 6 – Conversion Tracking – Part 1

Section 7: Day 7 – Conversion Tracking – Part 2

Section 8: Day 8 – Conversion Tracking – Part 3

Section 9: Day 9 – Types of Targeting’s

Section 10: Day 10 – Introduction to Paid Search Campaigns

Section 11: Day 11 – Keyword Research – Part 1

Section 12: Day 12 – Keyword Research – Part 2

Section 13: Day 13 – Keyword Research – Part 3

Section 14: Day 14 – Quality Score

Section 15: Day 15 – Negative Keywords

Section 16: Day 16 – Search Query Report Analysis

Section 17: Day 17 – Google Trends

Section 18: Day 18 – Responsive Search Ads (RSA’s)

Section 19: Day 19 – Ad Extensions

Section 20: Day 20 – Search Campaign Creation

Section 21: Day 21 – Google Ads Editor – Bulk Uploads

Section 22: Day 22 – Google Ads Editor – Tools and settings

Section 23: Day 23 – Google Ads Editor – Upload Formats

Section 24: Day 24 – Audience Targeting – Part 1

Section 25: Day 25 – Audience Targeting – Part 2

Section 26: Day 26 – Audience Targeting – Part 3

Section 27: Day 27 – Location & Language Targeting

Section 28: Day 28 – Ad Schedule Targeting

Section 29: Day 29 – Device Targeting

Section 30: Day 30 – Secondary Targets – Summary

Section 31: Day 31 – Search Campaign – Case Study

Section 32: Day 32 – How to Analyze the Reports

Section 33: Day 33 – Limitations, Columns, Segments, View

Section 34: Day 34 – How To Analyze WoW & MoM

Section 35: Day 35 – Dynamic Search Ads (DSA) Campaign

Section 36: Day 36 – Bidding Strategies

Section 37: Day 37 – Maximize Clicks Bidding Strategy

Section 38: Day 38 – Target Impression Share Bidding Strategy

Section 39: Day 39 – Maximize Conversions Bidding Strategy

Section 40: Day 40 – Maximize Conversion Value Bidding Strategy

Section 41: Day 41 – Bidding Strategies – All Together

Section 42: Day 42 – Bidding Strategies – Case Studies

Section 43: Day 43 – Search Engine Campaign – Assignment

Section 44: Day 44 – Customized Reports in Google Ads

Section 45: Day 45 – Edit Existing Campaigns, Ad Groups, Keywords, Ads

Section 46: Day 46 – Google Ads – Auction Insights

Section 47: Day 47 – Quiz

Section 48: Day 48 – Google Ads – Experiments

Section 49: Day 49 – Campaign Groups & Performance Targets

Section 50: Day 50 – Google Ads – Campaign Settings & Ad Group Settings

Section 51: Day 51 – Google Ads – Policy Manager

Section 52: Day 52 – Click Tracking

Section 53: Day 53 – Basic Health Audits

Section 54: Day 54 – Optimization Score

Section 55: Day 55 – Google Ads – Label, Rules

Section 56: Day 56 – Ad Copy Schedule

Section 57: Day 57 – Google Ads – Interface Walk-through

Section 58: Day 58 – RSA – Ad Customizers

Section 59: Day 59 – Conquesting Campaigns & Ad Library

Section 60: Day 60 – Change History

Section 61: Day 61 – Conversion Value Rules & Customer Acquisition

Section 62: Day 62 – Remarketing List Search Ads

Section 63: Day 63 – Complete Search Campaign

Section 64: Day 64 – Search Campaign – Mastery Quiz

Section 65: Day 65 – Product Listing Ads or Shopping Ads Eco-System

Section 66: Day 66 – Standard Shopping Campaign

Section 67: Day 67 – Performance Max Campaign

Section 68: Day 68 – Performance Max Campaign – Product Listing Ads or Shopping Ads

Section 69: Day 69 – Performance Max Campaign – Search Ads